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Company on Track to Meet its Business Goals after Investors Return for Second Round

Maynard, Massachusetts – June 28, 2001 – Inceptor™, Inc., the pioneer in conversion marketing, today announced that it has secured $3 million in its second round of funding from SI Ventures and affiliates of InCentive Capital Group and Mesco Ltd., all first round participants. The money will be used for ongoing working capital and product development and enhancement. The announcement comes on the heels of several recent client wins including L.L. Bean, 1-800-FLOWERS.COM and the Blue Cross Blue Shield Association.

"This round of funding serves as an endorsement of the work that Inceptor has been doing and puts us exactly where we want to be in terms of our business and financial goals for the upcoming year," said Larry Cleary, President and COO of Inceptor, Inc. "Inceptor's message about the importance of conversion marketing resonates not only with our target markets, but also with the investment community. The infusion of these funds will enable the company to continue providing superior conversion marketing products and expertise to our growing list of name-brand clients. "

Inceptor is helping over 70 clients in retail, healthcare, financial services, telecommunications, consumer packaged goods, consumer electronics, and publishing realize measurable improvements in their online marketing programs by deploying Excedia™ software. Recent client wins in the catalog marketer/multi-channel retailer segment have further demonstrated Inceptor's ability to help companies transfer their offline direct marketing practices to online success by maximizing customer conversion rates. Inceptor's expanding client base combined with its global presence driven by its US and UK operations resulted in first half 2001 revenues which were 230% of first half 2000 revenues.

"We are excited about our second round investment in Inceptor and the leadership role they've taken in conversion marketing," said N. Adam Rin, Managing Director, SI Ventures. "Excedia and Inceptor's associated conversion marketing services are an online marketer's dream, vastly improving the conversion of Web visitors to customers."

Founded in 1999, Maynard, MA-based Inceptor has revolutionized the online marketing world with its Excedia software. Excedia is the only conversion marketing tool available that fully integrates online visibility, control, analysis and communication, the four key elements of success for online marketing. Using Excedia, marketers can apply traditional offline marketing expertise to control their online efforts in real time, thereby improving customer conversion and increasing measurable results. The product can be deployed as a managed-service offering with secure hosting facilities and 24-hour monitoring, or can be purchased as a traditional software license from Inceptor and its strategic partners. Professional service offerings are also available for customized campaign management, traffic analysis, reporting, email campaign generation, training, and technical support.

About Inceptor
Inceptor', Inc. is the first provider of conversion marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Inceptor Excedia' maximizes the effectiveness of online marketing by exposing valuable deep web content and quickly directing qualified prospects to the information they seek. Excedia provides real-time measurement and analysis of all site activity, enabling marketers to quantify campaign results and implement changes that will improve customer engagement and retention. Excedia captures visitor data, enabling web marketers to create and send targeted email directly to site visitors on an opt-in basis. Inceptor, Inc., with headquarters in Maynard, Massachusetts, was founded in 1999. Excedia software and services are available through Inceptor's direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at

About SI Ventures
SI Ventures is a venture-capital firm that invests in information technology and communications infrastructure companies that enable e-business. As an affiliate of Gartner, the world's leading provider of information technology research, advisory and consultative services, SI Ventures is able to leverage the industry insight of top IT executives and more than 1,200 analysts worldwide to evaluate and provide strategic direction to emerging companies. SI Venture Fund II has five limited partners, including Gartner and CDC-Participations, Group Caisse de Depots, the private equity branch of the largest financial institution in France. The firm has offices in Fort Myers, Fla., and Stamford, Conn., and works closely with an advisory board comprised of senior executives with leading technology companies nationwide.

About InCentive Capital Group
InCentive Capital Group, a listed Swiss company, has been an active investor in public and private companies in Europe. InCentive has used its ownership position to help accelerate growth in shareholder value and focus on the part of management. InCentive has also been an investor in the technology and healthcare sectors.

About Mesco Ltd.
Mesco Ltd. has assisted early stage companies seeking both capital and management assistance to take them to the next level of business activity and value. About half of all transactions involve an international component.

Editors’ Note: Inceptor and Excedia are trademarks of Inceptor, Inc. All other trademarks are the property of their respective owners.


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